Move Like a Gazelle
Initially inspired by the swift and graceful animal, our brand name mirrors our philosophy and the values we hold dear. In Persian, "ghazâl" means both elegant and fast, and in lots of cultures, it connotes “a sweet and beautiful girl”.
In aerial yoga, gazelle is an elegant pose that builds unparalleled focus, strength, and balance. In an effort to unite the concepts of seamless movement and powerful strength, our name leverages the athleticism and effortless beauty of the gazelle, embodying our core vision of empowering women to move freely and embrace their full potential.
One Outfit, One Million Stories
Your clothing collection is an ever-evolving archive of stories.
Each piece is a reminder of myriad moments in time, as well as people & experiences we cherish:
the coffee date that turned into all-night dancing,
a spontaneous joy ride that turned into a whirlwind road trip,
and the friends who turned into family.
Inspired by the power of clothing to tell stories and create meaningful connections, we strive to create a multi-functional, sustainable athleisure range that echoes the spirit of exploration and adventure, while remaining deeply rooted in a commitment to timeless style.
Infused with Purpose & Passion
Our mission is to create products that bring joy and serve a purpose, empowering on-the-go women with access to all-day apparel that takes them from the gym to the high street seamlessly, making unforgettable memories every step of the way.
Founder’s Journey
As a screenwriter turned entrepreneur, the red thread throughout my career has always been passionate storytelling, seeing stories as the foundation for human connection.
In 2020, I began searching for new ways to tell stories, evolving my medium and connecting with a new community. In seeking inspiration, I stumbled upon aerial dance and soon fell in love with it. What drew me to this art form was the incredible challenge and artistry it presented, which was unlike any other sport I had encountered. Not only did it demand both physical and mental strength, but also impeccable timing and rhythm.
I was inspired by the way aerial dance allowed me to express myself in ways I never thought possible, and by the sense of sisterhood and support I found in the aerial arts community. As I trained and grew stronger, I found my passion for athleisure fashion growing as well. Each piece in my closet holds a special memory, reminding me of the hard work and dedication that I put into my craft.
That’s when I turned to my own closet and realized that some of the most impactful stories were not communicated by words. Rather, they came alive in each piece of clothing I owned. Some of my clothes were as old as I was, and transported me back to the places I had been, the people I loved, and the experiences I had lived.
Realizing the strong potential for fashion to foster connection and inspire transformation, I knew that activewear was the perfect storytelling medium with the ability to take women through every phase of their lives.
Gazelle was created as an ode to memory, offering women timeless apparel that empowers them to write their own stories, and build a unique archive of memories while enjoying a perfect balance of form and function as they take on life's greatest adventures in style.
A Celebration of the Beauty of Life
We strive to use natural & renewable materials that do not compromise on fit, comfort, or performance.
Expertly constructed with leading-edge, eco-friendly materials that are sustainably sourced from Italy and South Africa, our pieces are a celebration of the beauty of life, motivating us all to live life to the fullest and create moments that will be remembered forever.
